Instead of designing for an ‘average user’ (excluding all those with different access requirements), design buildings, cities and services around the multiplicity of individual needs different people have. Develop artificial intelligence for social good, dismantling human biases, enabling robotics, augmenting not replacing humans, designing not for ‘average users’ (which tends to be biased towards men who are white), but for a multiplicity of different kinds of users. Invest in companies that improve quality of life for workers and also those creating services and products that facilitate living in symbiosis with the environment Privilege companies owned by workers, who then get a share in the company’s fortunes (and share responsibility for the quality of its work). Model different approaches from growth capitalism: foster a diversity of company structures that put their people first.
Through the course of our work and research to imagine otherwise we have discovered many brilliant projects around the world. These have inspired our thinking and galvanised our hopefulness. These brilliant projects are living proof that another future is already on its way…
Co-operative vegetarian wholefood import and distribution business with a completely flat pay structure. All co-owners earn the same from truck drivers to accountants. Founded in 1977 Suma is now the largest equal pay worker co-op in Europeread more
Automomous non chemical weeding robots.
“Per plant precision agriculture is kinder to soil, kinder to the environment, more efficient, more precise and more productive. It’s the best of all worlds. An increased yield, as well as minimal chemical usage.”read more
The German tech company pioneering a 5 hour work day.read more
The world’s first certified carbon neutral football club. Wooden stadium, no pesticides on the rainwater fed pitch, vegan food only in the clubhouse, solar panels for power and priority parking for electric vehicles.https://www.fgr.co.uk/another-way